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Posts by Pharma Guy
Pharma Guy
4458 POSTS
963 COMMENTS
Pharmaguy™ is a “constructive critic” of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.
Pharma Ups Its Investment in TV DTC Advertising
Pharma Guy
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April 9, 2015
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How to Gloss Over Warnings in TV DTC Ads
Pharma Guy
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April 8, 2015
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Operation: Frog – A Forerunner in the Genre of Gamification
Pharma Guy
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April 8, 2015
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Meet Bayer’s Grants4Apps Team!
Pharma Guy
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April 3, 2015
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Off-Label Uses Promoted in DTC Ads for Diabetes Drugs
Pharma Guy
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April 2, 2015
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23andMe Appoints “e-Patient Davide” to the Newly Created Position of Chief...
Pharma Guy
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April 1, 2015
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The Debut of the Chief Patient Officer: Is It Just a...
Pharma Guy
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April 1, 2015
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DTC Ad Spending Rises From the Grave: Pfizer Leads the Ghoulish...
Pharma Guy
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April 1, 2015
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Pharma Marketing News Vol. 14, No. 3: April 2015
Pharma Guy
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April 1, 2015
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Pfizer Continues to Dominate DTC Ad Spending
Pharma Guy
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March 30, 2015
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