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Everything you need to know right now about Google’s third-party cookies...

Pharma Guy - June 29, 2020

Pfizer Continues to Dominate DTC Ad Spending

Pharma Guy - March 30, 2015

Pfizer Inc: Working Together for a Healthier Investor™

Pharma Guy - February 3, 2011

Marketing plan A for Plan B

Pharma Guy - August 28, 2006

Human Connection is Paramount in These COVID-19 Days

Kyle Shannon - June 4, 2020

A Pharma Marketing “Bait-and-Switch” Scheme: Sales Reps Disguised as Medical Science...

Pharma Guy - February 7, 2014

Will 250,000 Morbidly Obese People Sign Allergan’s Petition to Congress?

Pharma Guy - May 19, 2010

Pharma Marketing: A Guide for Healthcare Companies

Claudia Barbiero - July 10, 2023

His and Hers Hand Towels Monographed with Viagra and Addyi Logos....

Pharma Guy - August 19, 2015

DocCheck® Physician Social Network Comes to US

Pharma Guy - December 5, 2007

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Counterfeit Drugs Are Changing Pharma Marketing. Here’s Why.

July 31, 2026

Young adult standing at a crossroads between pediatric and adult healthcare, symbolizing the transition to independent care and the importance of a patient lifecycle strategy.

The 18th Birthday Cliff: The Marketing Problem Pharma Isn’t Talking About

July 31, 2026

Pharmaceutical marketing professional analyzing AI-generated patient and healthcare provider personas on a digital dashboard to test campaign messaging before focus group research.

Could AI Replace the Pharma Focus Group?

July 30, 2026