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Multichannel Marketing: Coordinating Digital Efforts for Pharma Success

Claudia Barbiero - October 13, 2023

Are Pharma Ad $ Moving Online?

Pharma Guy - August 24, 2005

Drugs are Losing the Battle Against Heart Disease. Here’s Why.

Pharma Guy - May 17, 2012

Is This Permitted Under New Code of Interactions with Health Professionals?

Pharma Guy - July 14, 2008

How to Piss Off KOLs

Pharma Guy - May 31, 2006

Like 3-Day Old Fish, #LionsHealth Grand Prix Prize Stinks!

Pharma Guy - June 20, 2015

Lily-White Lilly. Homophobic and Sexist Too?

Pharma Guy - November 8, 2007

Boehringer Ingelheim’s High Ranking in Social Media Patient Engagement vs. Shameful...

Pharma Guy - February 9, 2014

US Internet Users Don’t Need No Stinkin’ Mobile Apps!

Pharma Guy - December 1, 2014

Did State Medicaid Programs Finance Plavix Direct-to-Consumer Advertising?

Pharma Guy - November 23, 2009

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EDITOR PICKS

Inside THCP2026: How Pharma Is Rethinking Transparency, HCP Engagement and Compliance

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26th DTC National Conference

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Informa Connect 2026 Events

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FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

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December 21, 2020

Pharma Marketing News – Past Issues (2016)

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Patient contacting a healthcare professional after possible COVID-19 exposure, illustrating time-sensitive patient marketing and rapid HCP engagement.

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