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DJIA Crash Dummy!

Pharma Guy - November 20, 2008

How Risky are Rx Drugs?

Pharma Guy - July 17, 2008

Patient Centricity Does Not Apply When the Patient is Dead

Pharma Guy - July 28, 2015

Creativity Outside of Pharma Marketing

Pharma Guy - April 11, 2008

Pharmaguy to Present at the Roche Digital Academy

Pharma Guy - May 14, 2013

Health Communications: Creative, Complex, and in Need of Collaboration

Pharma Guy - July 20, 2009

“Low Hanging Fruit” Keeps FDA Busy & Out of Pharma’s Social...

Pharma Guy - June 21, 2012

Disease Mongering Podcast

Pharma Guy - December 19, 2006

Web 2.0 for Pharma Marketing Podcast

Pharma Guy - January 10, 2007

Paula Deen and Other Proof that Monetary Rewards Improve Adherence

Pharma Guy - August 3, 2012

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EDITOR PICKS

Inside THCP2026: How Pharma Is Rethinking Transparency, HCP Engagement and Compliance

August 14, 2026

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Patient contacting a healthcare professional after possible COVID-19 exposure, illustrating time-sensitive patient marketing and rapid HCP engagement.

Shionogi Doesn’t Have Months to Move a Patient. It May Have...

September 24, 2026

Telenovela-inspired healthcare campaign concept showing a Latina woman in a dramatic red dress beside an unbranded home health screening kit.

Cologuard Is Speaking Telenovela. That’s Very Different From Speaking Spanish.

September 23, 2026

Predictive patient identification using healthcare data and analytics to identify potential undiagnosed patients with eye conditions.

Your Next Patient May Not Know They’re a Patient Yet

September 22, 2026