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Drug Development: Science vs. Marketing

Pharma Guy - March 29, 2006

A Mobile App for Crowdsourcing Vaccine Refusal Data: A Model for...

Pharma Guy - April 10, 2013

War on Counterfeit/Illegal Drugs Hobbled by Same Demons as Real War

Pharma Guy - July 27, 2012

FDA Plans to Test New Standard for Easy to Understand Rx...

Pharma Guy - April 26, 2011

Paula Deen and Other Proof that Monetary Rewards Improve Adherence

Pharma Guy - August 3, 2012

Pharma’s Black Knight Parties On!

Pharma Guy - September 10, 2006

‘Twas the night before layoffs…..

Pharma Guy - May 7, 2008

What’s Up with the Veramyst “Brief Summary” Print Ad?

Pharma Guy - September 6, 2007

Pfizer – the Rodney Dangerfield of the Drug Industry

Pharma Guy - January 5, 2006

Mastering Mobile Social Media to Improve Health Outcomes

Pharma Guy - October 6, 2015

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

August 6, 2026

Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

August 5, 2026

Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

August 4, 2026