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Online Physician Communities Hold Promise, But Do They Deliver?

Pharma Guy - May 24, 2012

AstraZeneca Posts an Arimidex DTC Ad on Its Corporate Blog –...

Pharma Guy - August 17, 2013

FDA Intern Gets Her Bonus!

Pharma Guy - July 14, 2008

J&J Recalls Grape-flavored Children’s Tylenol: Another Missed Opportunity for Social Media

Pharma Guy - February 17, 2012

AstraZeneca to Host First-Ever Pharma-Sponsored Twitter Chat!

Pharma Guy - February 15, 2011

PhRMA Intern Tackles Terrorists!

Pharma Guy - July 31, 2006

Influencer Marketing in Pharma: Ethical Considerations and Best Practices

Claudia Barbiero - October 7, 2023

Can Pharma Use Social Media to Provide Patient Support?

Pharma Guy - July 14, 2009

Scare Balance or Scare Tactics? A Weak Case Against More DTC...

Pharma Guy - November 21, 2008

When Big Pharma Sells Older Drugs, Is “Putting the Patient First”...

Pharma Guy - May 5, 2014

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

August 6, 2026

Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

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Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

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