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PhRMA Intern Tackles Terrorists!

Pharma Guy - July 31, 2006

Lunesta, a Sleeping Dog

Pharma Guy - July 25, 2006

If Drugs Were Like Automobiles

Pharma Guy - February 25, 2010

Does Merck Need a Vaccine for Bad PR?

Pharma Guy - March 1, 2007

Do Pharma Marketers Need a Thick Skin or Will a...

Pharma Guy - September 10, 2007

Pull Back from DTC on TV?

Pharma Guy - May 16, 2005

Blog Readers’ Opinions on Physician Marketing & Education Practices

Pharma Guy - May 15, 2007

Merck to Shed Fat, But Not in Sales & Marketing

Pharma Guy - November 29, 2005

Insomnia – the Next DTC Frontier

Pharma Guy - September 29, 2005

Fictional Patient Story Wins Gold, Whereas Authentic Patient Story Wins Bronze...

Pharma Guy - June 17, 2014

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EDITOR PICKS

Inside THCP2026: How Pharma Is Rethinking Transparency, HCP Engagement and Compliance

August 14, 2026

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Patient contacting a healthcare professional after possible COVID-19 exposure, illustrating time-sensitive patient marketing and rapid HCP engagement.

Shionogi Doesn’t Have Months to Move a Patient. It May Have...

September 24, 2026

Telenovela-inspired healthcare campaign concept showing a Latina woman in a dramatic red dress beside an unbranded home health screening kit.

Cologuard Is Speaking Telenovela. That’s Very Different From Speaking Spanish.

September 23, 2026

Predictive patient identification using healthcare data and analytics to identify potential undiagnosed patients with eye conditions.

Your Next Patient May Not Know They’re a Patient Yet

September 22, 2026