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Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But Pharmaceutical Marketers Can Do Much to Address the Problem
Stephen Towers, PhD
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December 21, 2020
Cross-Functional Collaboration Drives Launch Success
Tactical Overload…Building a Linear & Cohesive Brand Plan
5 Trends That Will Shape Pharma Marketing in 2021
Why Is FDA Issuing Fewer Marketing Violation Letters?
Fair Balance Isn’t Enough: Why Your DTC Ads May Still Trigger...
Donna Pacheco
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January 16, 2026
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SEO for Pharma Marketers: Winning in an AI-Driven Search World
Editor
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September 21, 2025
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Mastering Digital Advertising for Pharma: Strategies That Drive Results
Editor
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November 15, 2024
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Healthcare Social Media Marketing in the Age of AI
Editor
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May 16, 2025
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PPC Advertising Strategies for Pharma: Maximizing ROI
Editor
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March 5, 2025
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Are Marketing Partnerships Part of Your Pharma Marketing Plan?
Editor
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August 11, 2025
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PPC Campaign Optimization for Pharma: Boosting ROI
Editor
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March 9, 2025
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Marketing in Pharma: Strategies that work in 2025
Editor
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April 2, 2025
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Overcoming Hurdles to Effective Pharmaceutical Marketing
Pharma Guy
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July 26, 2016
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Is Off-Label Marketing by a Pharma Company a Bad Thing?
Pharma Guy
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December 7, 2020
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