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Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But Pharmaceutical Marketers Can Do Much to Address the Problem
Stephen Towers, PhD
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December 21, 2020
Cross-Functional Collaboration Drives Launch Success
Tactical Overload…Building a Linear & Cohesive Brand Plan
5 Trends That Will Shape Pharma Marketing in 2021
Why Is FDA Issuing Fewer Marketing Violation Letters?
The Executive Order to Lower U.S. Drug Prices: What It Means...
Editor
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May 14, 2025
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Pharma Ad Retargeting Basics
Editor
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March 20, 2025
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Healthcare Social Media Marketing in the Age of AI
Editor
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May 16, 2025
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Marketing to Community Pharmacies
Editor
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September 2, 2025
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Basics on Creating a Lead Generation Network in Pharma
Editor
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April 27, 2025
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Pharma News: Latest Trends and Insights for Marketing Teams
Editor
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January 9, 2025
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Mastering Digital Advertising for Pharma: Strategies That Drive Results
Editor
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November 15, 2024
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Introducing the 2020-21 HBA Honorable Mentor and STAR Awardees
Pharma Guy
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April 28, 2021
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What is Data-Driven Marketing in Pharma
Editor
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April 17, 2025
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Pharma Brands and the 2025 Shifting Strategy
Editor
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April 13, 2025
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