Episode 2 – R.J. Lewis and Don Langsdorf with John Mack
In the second part of our interview John Mack turns the interview around on hosts R.J. Lewis and...
Digital Health Publishers Just Got a Healthy Way to Drive New Visits
It’s no secret that digital health publishers of all types struggle to introduce new users to their content. Consumer traffic exchanges and content discovery engines have historically focused on every vertical except health and medicine. You can easily find dozens of networks that focus on fashion, sports, pop culture, technology or finance, but consumer health is MIA.
Episode 1 – John Mack
In late March, R.J. Lewis, Founder and CEO and Don Langsdorf, Director of Digital Solutions & Strategy at eHealthcare Solutions sat down...
2019 Benchmarks for U.S. Healthcare Publishers & Advertisers
eHealthcare Solutions recently published their annual website benchmarks report for advertisers and publishers in healthcare. If you are a healthcare publisher, either...
The Pharma Marketing Network is Back!
Welcome to the renewed Pharma Marketing Network! We just couldn’t imagine a world without PMN so in 2018, with John Mack’s blessing,...
Farewell Pharma Friends! Beware of the PharmaGovernment Complex!
It's my 71st birthday and I decided it's a good time for me to move on to a new role. Unbelievable, right? John "PharmaGuy"...
Pharma Marketing News
Welcome to Pharma Marketing News. Included in this service is a periodic newsletter focused on pharma marketing and Pharma Industry News Update (Aka PinUP), which has a much broader focus. PinUp is published every Tuesday and Friday.
PinUp: Social Media, Wearables, AI – Will Any of These Move the Needle on...
Welcome to the January 23, 2018, issue of Pharma Industry News Update (aka PinUp).
PinUp: FDA Lax on Medical Device Regulation, Caves In on Off-Label Promotion, & Passes...
Welcome to the January 16, 2018, issue of Pharma Industry News Update (aka PinUp). FDA is much in the news these days. The agency is lax in its regulation of medical devices and, depending on your point of view, it has either 'capitulated' to the drug industry and rolled back the regulation of off-label promotion or just decided to leave well enough alone.
PinUp: Communicating Relative vs. Absolute Efficacy, Gabby Gottlieb, and Disease Awareness Campaigns
Welcome to the January 9, 2018, issue of Pharma Industry News Update (aka PinUp). This issue focuses on communications, which can be misleading or TMI. Pharma marketers like to tout benefits and downplay risks in communicating drug information to healthcare professionals and consumers. Relative vs Absolute? - that is the question. For FDA commish Scott Gottlieb, however, it's not about being brief when communicating.
