The Top 3 Reasons Brands Are Turning to Regional Marketing in 2019
"In 2001, Pfizer started doing Regional Marketing to squeeze extra share/volume out of the Lipitor Brand (and a few other $1B blockbusters)....
Episode 4 – Rishad Tobaccowala
R.J. Lewis and Rishad Tobaccowala have packed a lot into this 30 minute conversation which covers the “3rd...
What’s New at EHS?
Tap Native Selects
eHealthcare Solutions to Deliver its Unique In-Content Native Advertising
Opportunities to Pharma Brands
eHealthcare Solutions (EHS) recently...
Learnings from ExL Events and Paul Ivan’s Inaugural Digital Health for Pharma (DH4P) Conference
Digital health is growing exponentially. Its potential for positively impacting health outcomes is mind boggling. Yet, multiple obstacles continue to stand in...
In PBMs’ Search for Survival, Transparency is the Answer
Within the last couple months, President Trump reiterated his intention to end the opioid crisis, notably adding, “we are holding big Pharma...
An Update on Digital Health – Compliance Considerations
Artificial Intelligence (AI) holds the potential to change the health care experience for patients by providing new tools that modify the way...
DTX Test Article
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Real-Time Analytics: The Future of Commercial Effectiveness
Effective marketing and sales in
the pharmaceutical space requires the utilization of emerging technologies to
analyze current market landscape and customer behavior. This shifting...
Episode 3 – The Art of the Possible with Ritesh Patel
R.J. Lewis and Ritesh Patel sit down for a candid conversation around the "Art of the Possible" -...
April 19th is World IBS Day
The IBS Patient Support Group, an online patient community for Irritable Bowel Syndrome sufferers founded by Jeffrey Roberts, announced today a new...
