Pharma Marketing Network

I've been tracking the number of adverse event reports (AERs) submitted to the FDA over the years based on data supplied by the FDA...

Welcome to the March 14, 2017, issue of Pharma Industry News Update (aka PinUp). What does it take to be a successful digital leader - e.g., Chief Digital Officer (CDO) - in a big pharmaceutical company? Consultants at McKinsey & Company try to answer this question by interviewing executives at ten companies. Are they talking to the right people?

Trump Chooses Scott Gottlieb to Head FDA; Pharma Breathes Sigh of Relief

TV and, to a lesser extent, print direct-to-consumer (DTC) drug ads have often been blamed for the high price of drugs. For example: Physician and...

Welcome to the March 10, 2017, issue of Pharma Industry News Update (aka PinUp). QuintileIMS has a polite way of saying that pharma marketers are not paying enough attention to social media. But before pharma can effectively use social media, it has to first learn to be a trusted healthcare partner for patients and physicians. But that effort is often thwarted by drug ads that overhype the effectiveness of its products and alienating many physicians. It's as if one hand does not know what the other is doing.

Welcome to the March 7, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

World of DTC Marketing blog author and pharma marketing consultant Richard Meyer has some advice for WebMD, which may be looking for a buyer...

Welcome to the March 2, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

Last night, President Trump called on the FDA to speed the approval of drugs to treat life-threatening diseases, "deriding the agency’s current process as...

Welcome to the February 28, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.