PinUp: “Precertified” Digital Health! Right-to-Try Bugaboo. PharmaGuy Retires!
Welcome to the February 6, 2018, issue of Pharma Industry News Update (aka PinUp).
PinUp: @PhRMA Stands Behind Trump, Pfizer CEO Stands Behind High Prices, New MS App...
Welcome to the February 3, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: Pharma Video Ads on Instagram, a Call to Secede from PhRMA, Silence of...
Welcome to the January 31, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: Social Health Networks, FDA SM Regulation & Bad Buzz Beats Super Bowl Eyeballs...
Welcome to the January 30, 2018, issue of Pharma Industry News Update (aka PinUp).
PinUp: Docs vs. DTC, PhRMA vs. Shkreli vs. PhRMA, Trump vs. FDA, more…
Welcome to the January 27, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
DTC Drug Ads Are Effective, But Confusing to Patients Say Physicians
Results from a new "microsurvey" (N = 319) performed by InCrowd, a provider of real-time market intelligence to the life sciences and healthcare firms,...
PhRMA Should Have Listened to THIS “Guy in a Hoodie”
Back in December, 2015, year I suggested that the pharmaceutical industry put some distance between it a "Pharma Bro" Martin Shkreli. I said (here):
"Frankly,...
PinUp: Another FDA Commish Trial Balloon Floated, Darkly Inspirational PhRMA Video, No Respect for...
Welcome to the January 24, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: Trump Takes the Wheel. Is Pharma Worried or Not? FDA Fears It Will...
Welcome to the January 20, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Pfizer’s New Viagra TV Ad Has a Unique Mobile “Call to Action”
As reported by FiercePharma (here), Pfizer’s new TV commercial for Viagra, which encourages patients to text a keyword from their mobile phones to receive...
