To Boost Sales, Gilead’s Hep C Awareness Ad Focuses on Baby Boomers
Direct-to-Consumer (DTC) drug ads are less and less effective according to several studies including the eyeforpharma Whitepaper “The Great DTC Shake-Up: Patient perspectives on...
PinUp: Right to Try False Hopes, Bullshit Course, Debunking Fake News About Off-Label DTC...
Welcome to the February 21, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Bob Ehrlich of DTC Perspectives Should Do Better Research & Fact Checking Before He...
I just received an email missive from Bob Ehrlich (@BobEhrlich_DTC), Chairman of DTC Perspectives, Inc., with the subject line "Media Misreporting Advertising Off-label Use."
Ehrlich...
Pharma CEOs Speak Out About Drug Prices
Pharmaguy’s Selected List of Pharma CEOs’ Words of Wisdom Regarding Drug Prices, Jobs, and Taxes
CEOs include:
PHARMA BRO’ MARTIN SHKRELI
ALLERGAN CEO BRENT SAUNDERS
PFIZER CEO...
PinUp: Pharma CEOs’ Words of Wisdom Regarding Drug Prices, Jobs, and Taxes, more…
Welcome to the February 17, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: @Novartis Loves Disruptive Digital Technology & is Leading the Way, more…
Welcome to the February 14, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Pharma is Spending More on DTC Advertising But Its Effectiveness is Decreasing, Says New...
“The DTC Attitudes, Behaviors, and Preferences Survey” conducted by Health Stories Project – Insights (HSPi) and published within the eyeforpharma Whitepaper “The Great DTC...
PinUp: Rewards vs Risks of Reciprocal Drug Approval, Kybella Sales Take it on the...
Welcome to the February 10, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: Will Pharma Open & Use Branded Instagram Accounts? New Keytruda TV Ad’s “TRU”...
Welcome to the February 8, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Who Is the Most “Fantastic” Person Trump Has in Mind to Lead the FDA?
In a recent email, STAT: The Readout asked "Who's the next Mr. (or Ms.) Fantastic?":
"President Trump has a 'fantastic person' in mind to nominate...
