Does FDA Guidance About Pharma Communications with Payors Open a Path to Off-Label Discussions?
At the November, 2016, FDA public hearing on off-label promotion, representatives of the drug industry made a case for allowing companies to inform payers...
PinUp: Seamless Digital Experience for Enthusiastic, But Confused HCPs; Mistrust in Social Media Should...
Welcome to the January 17, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday and Thursday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Fact Checking Puzzling Criticisms of a “Puzzling” DTC Study Proposed by FDA
I get periodic emails from Bob Ehrlich, Chairman of DTC Perspectives, Inc., giving his opinion on various direct-to-consumer (DTC) advertising issues.
Although I often do...
Top Pharma Companies on Facebook
Back in August, 2011, Facebook opened up comments on ALL pharma pages, which meant that the pharmaceutical industry no longer was able to shut...
PinUp: Mobile Compendium, IoT Benefits Pharma, Flumoji & GSK Flu Study, PROs vs. Non-Adherence,...
Welcome to the January 12, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday and Thursday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: FDA vs. Deceptive Drug Ads, Pharmaguy’s Social Media Compendium, Novartis & Pfizer Mobile...
Welcome to the January 10, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday and Thursday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
FDA Study is Designed to Justify a New BadAd Program for Consumers, IMHO
The FDA plans to do two new studies supposedly to gauge the “ability of consumers and healthcare professionals (HCPs) to independently identify deceptive prescription...
PinUp: Mortality Gap Growing, New Cancer Therapies Have Limited Effect, GSK Uses IoT to...
Welcome to the January 5, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday and Thursday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Pharmaguy’s Social Media Timeline
Pharmaguy's Social Media Timeline
The Pharma Digital Health Accelerator Club: Companies Leading the Way Implementing Disruptive Innovations
This article features several examples of what the pharmaceutical industry is doing to implement disruptive digital innovations that help them manage clinical trials, improve their products, and support healthcare professionals and patients.
