The Pharma Criminal & Civil Penalty Challenge!
Public Citizen released additional data on pharmaceutical industry criminal and civil settlements, stemming from its March report tallying all settlements with both federal and...
PinUp: Abilify Warning, Pharma’s Digital Spend, Essure Backlash, Dr. Google, Pharma & Periscope
Welcome to the May 4, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Pharma Marketing News Vol. 15, No. 2: March 2016
Welcome to Vol. 15, Issue No. 2 (MARCH 2016) of Pharma Marketing News. TV DTC, ad mascots, Off-label promotion.
Biogen’s Desperate & Possibly Illegal Attempt to Improve Tecfidera Sales By Reaching Out to...
It seems that $8.3 Bn in worldwide sales of Biogen's MS drug Tecfidera is not enough to satisfy Biogen's investor overlords.
For the first...
Did Pharma Really Spend $3 Billion on Internet Advertising in 2015?
According to FiercePharma Marketing, "Digital ad spending last year was just shy of $60 billion, with pharma accounting for about $3 billion of that,...
The 3 D’s of Digital Pharma Marketing: Discover, Design, Deliver
The Wharton School, Google and McKinsey & Company have teamed up to write a new e-book entitled Pharma 3D: Rewriting the script for marketing...
PinUp: FDA AdComm v. Patient Power, Virtual Medical Conferences, Desperate Turds, Pointsification
Welcome to the April 26, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
“Desperate Turds” Print Ad Added to Gallery of Drug Advertising Mascots
Are you constipated? Well, if it's caused by your opioid pain medication, you might need prescription Movantik (read "Cam Newton Was Not the Only...
PhRMA Intern Retrospective: Drug News Stories
Principle #14 of the final version of PhRMA’s Guiding Principles on Direct to Consumer Advertising about Prescription Medicines, which applies to both TV...
Pfizer May Own Your Penis, But Allergan, Maker of Botox & Kybella, Owns Your...
Allergan is beginning an aggressive sales blitz for Kybella, the first injectable treatment for what the medical industry terms “submental fat.”
The first stage of...
