New Numbers Show that #Pharma Does Spend More on Marketing than R&D
New Numbers Show that #Pharma Does Spend More on Marketing than R&D
“One-Click Rule” Also Won’t Work for Print Sales Aids Says FDA Un-Sheepishly! Baaa!
According to a report by Alexander Gaffney in Regulatory Focus, FDA's Office of Prescription Drug Promotion (OPDP) issued an "unusual" warning letter to New...
Insurers “Duped” by Deceptive Low-T #Pharma Marketing
Insurers "Duped" by Deceptive Low-T #Pharma Marketing
Two Pradaxa Post-Marketing Safety Studies Reach Different Conclusions. Boehringer Promotes Only One & Thereby...
Boehringer's anti-clotting drug Pradaxa is marketed as better and safer than warfarin, the generic and much cheaper alternative. The ads specifically mention that no...
Who on Earth Follows #Pharma on Twitter?
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Some industry pundits are incensed that FDA's recent social media guidance prevents pharma from using Twitter to promote its...
Patient Engagement: Who’s the Engager & Who’s the Engagee? #Pharma or Patient?
"There is a subtle form of power-politics implied in just about every deployment of 'patient engagement' you're likely to encounter that can serve to...
The Boehringer Ingelheim Social Media Team Receives 5th Annual PharmaGuy Social Media Pioneer Award!
Yesterday, at Digital Pharma East Mobile Day, I officially announced the recipients of the 5th Annual PharmaGuy Social Media Pioneer Award, which recognizes a...
A Formula for Creating Patient-Centric Mobile Health Apps
On Mobile Day at the Digital Pharma East conference (October 21, 2014), I presented a "formula" for creating "patient-centric" mobile health (mHealth) apps. My...
#mHealtMobile Chat Takeaway: Pharma Must Involve Patients Early on When Developing Mobile Health Apps
Yesterday's hour-long #mHealthPharma TweetChat on how pharma can develop high quality mobile health apps was a great success. The following Storyline summary was prepared...
“Play by the Rules”: Analysis of Ground Rules for 4HER Patient Connect App by...
Genentech's 4HER iPhone App for women with HER2 breast cancer includes pages and pages and page of policies and terms and conditions that users...
