Another Idea for Creating FDA-Compliant Promotional Tweets: Put the Carriage Before the Horse
In previous posts, I discussed a few different techniques that pharma marketers could use to create Rx branded promotional tweets that satisfy recently-published FDA...
Will Twitter’s Card Technology Allow Pharma Brands to Post FDA-Compliant Promotional Tweets?
In today's Pharma Marketing News, I reviewed three "workarounds" that might allow pharma marketers to post promotional tweets that satisfy FDA's recently published (18...
Should FDA or Pharma Correct/Edit Drug Information on Wikipedia?
A New England Journal of Medicine (NEJM) Perspective ("Drug Safety in the Digital Age") suggests that the FDA "update or automatically feed new safety...
Did Pawn Star Rick Harrison Ask His Daddy About the Value of Vascepa Omega-3...
Cable-TV star Rick Harrison (host of the show Pawn Stars) is now officially a celebrity spokesperson for Amarin's Omega-3 Vascepa brand Rx drug. A...
The Hawaiian Shirt is Back from Italy and Ready for the Next Pharmaguy Social...
I just received the coveted Hawaiian shirt from Davide Bottalico and the Roche Italy Digital Academy Team, recipients of the Fourth Annual Pharmaguy Social...
A Type of Rx Drug Tweet FDA Did Not Consider in its Recent Guidance
I couldn't sleep last night. For some reason I became obsessed with trying to figure out a way that pharma companies can create Rx...
FDA Has One More Internet Guidance to Publish in 2014: Links
In January, 2014, FDA published its "Guidance Agenda: New & Revised Draft Guidances CDER is Planning to Publish During Calendar Year 2014," which included...
FDA to Pharma: Forget About Tweets! But You Can Host Discussion Forums About Branded...
FDA has just released two guidance documents that finally address major issues discussed at the November 2009 public hearing:
How to present both benefit and...
Fictional Patient Story Wins Gold, Whereas Authentic Patient Story Wins Bronze at Lions Health...
Although none of the 517 entries from 35 countries in the Pharma category at the recent Lions Health "Festival" was a grand prix winner...
Pharma Advertising is So Bad It Has No Big Winner at Cannes Lions Health...
Cannes Lions Health 2014 was a new two-day "festival of creativity" in healthcare communications, actually more of a contest among healthcare and pharma advertising...
