Pharma Mobile Ad Spend in 2014
I try to keep track of how money the U.S. pharmaceutical industry spends on digital advertising to see if there are any trends. Of...
R&D Cost for Generics is Zero. Nothing. Nada. Nilch. So Why are Their Prices...
According to the latest estimate from Tufts economists, it now costs upwards of $2.6 billion to bring a new prescription drug to market (read...
Cost to Bring a New Drug to Market Is $2.6 Billion According to Tufts...
According to a new study by the Tufts Center for the Study of Drug Development (CSDD), which receives funding from the pharmaceutical industry, the...
Imbuing Rx Drug Brands with Human Characteristics Boosts Sales
Rx Drug Personalities Perceived by Consumers
Does Your Wife Prevent You From Watching the New Viagra TV Ad? FDA Wants...
FDA Wants to Peek Into Your Bedroom to Learn If Your Spouse Affects Your Perception of Risks in Those New Viagra TV Ads!
FDA Plans DTC TV Ad Torture Test!
The FDA plans to to study the "Impact of Ad Exposure Frequency on Perception and Mental Processing of Risk and Benefit Information in DTC...
Taking Social Media Listening a Step Too Far
Today, I learned about a Twitter app called Samaritans Radar that was "pulled" because it took social media "listening" a step too far. According...
New Numbers Show that #Pharma Does Spend More on Marketing than R&D
New Numbers Show that #Pharma Does Spend More on Marketing than R&D
“One-Click Rule” Also Won’t Work for Print Sales Aids Says FDA Un-Sheepishly! Baaa!
According to a report by Alexander Gaffney in Regulatory Focus, FDA's Office of Prescription Drug Promotion (OPDP) issued an "unusual" warning letter to New...
Insurers “Duped” by Deceptive Low-T #Pharma Marketing
Insurers "Duped" by Deceptive Low-T #Pharma Marketing
