Drug Industry Slams FDA’s Social Media Guidelines: Part 1 (Social Media Platforms with Character...
Ever since the epic #FAIL of FDA's webinar that was meant to explain its recent social media guidelines, the agency has been the butt...
A “Comuniti” for Healthcare Professionals: Univadis in France Gets Social
Pharmaguy interviews Thibaud Guymard, Digital Marketing Manager at MSD France, who talks about Comuniti, a new online community that is part of MSD France's Univadis service exclusively for healthcare professionals.
Don’t Follow FDA Guidance on Use of Google Adword Site Links
In case you haven't realized it yet, the FDA is not very well-versed in the intricacies of new media, which may be why it...
Are Patient Stories Becoming Anecdotal “Evidence” in Pharma Marketing Campaigns?
Social media and real patient stories are a "match made in heaven." Combine that with a celebrity spokesperson who is also a patient or...
Mad Men vs. Med Men: Brand vs. Patient
In the September 2014 issue of MM&M, I came across a "ViewPoint" titled "Medical marketing needs mainstream Mad Men" written by John Barker (find...
mHealth App Developers Ask for HIPAA Clarity
App developers ask Congress, HHS for HIPAA clarity
The Pharma Social Media Pioneering Era is Over! Long Live the Pharma Mobile App...
Today I chaired CBI's Social Media Compliance Strategies and Benchmarking Summit in Philadelphia. In my opening comments I declared that the pharma social media...
FDA Says Men Who Receive Drugs for “Low-T” Have 30% Increased Risk of Major...
As I reported back in February this year, Public Citizen urged the FDA to immediately add a black box warning about the increased risks...
Will Kids Abandon This Diabetes Mobile Game App from Sanofi Before Reaching Level 2?
Mission T1D - Sanofi Diabetes is on a Mission to Support Children with Type 1 Diabetes through Gaming
Craig DeLarge Leaves Pharma to Pursue New Career in Digital Mental Health Outcomes
Craig DeLarge, until yesterday, Global Leader, Multichannel Marketing Strategy & Innovation at Merck, announced his departure from the pharmaceutical industry on his Facebook timeline.
"Yesterday,"...
