Pharma Marketing Network

Pharmaguy interviews David P. Tusa, CEO and President, Sharps Compliance, Inc., who describes The Sharps Patient Support System and how his company collects data from sharps containers to determine whether patients are adhering to their medication therapies.

Pharmaguy interviews Juan Cornet, Director, mHealth Competence Center, who summarizes the key takeaways from an hour-long #mHealthPharma TweetChat on how pharma can develop high quality mobile health apps. Juan also talks more generally about the impact of mobile technology on healthcare and what his organization is doing to promote quality mHealth programs.

Pharmaguy interviews Dale Cooke, Principal, PhillyCooke Consulting, who gave a preview of the topics he covered during a two-day interactive workshop -- 'Building a World-Class Advertising and Promotion Review Program' -- on October 15 and 16, 2014. He also shared a few tips on how to comply with recent FDA social media draft guidances.

Pharmaguy interviews Becky Reeve, Head of Professional Relations, Diabetes Franchise Sanofi UK & Ireland. We talk about Mission T1D, a new gaming app for children with type 1 diabetes in the UK. Mission T1D aims to support a serious message through gaming and play to encourage children with T1D (and their family, teachers and friends) to learn more about how to live with diabetes.

Pharmaguy interviews Patricia Alves, Social Media Community Manager, and Jaclyn Fonteyne, Social Media Specialist, at Boehringer Ingelheim, about their experience with tweetchats to inform stakeholders, build trust, and drive innovation in healthcare.

Pharmaguy interviews Len Starnes, Digital Healthcare Consultant, about the transformation of medical conferences/congresses from the physical to the virtual and the implications for pharmaceutical companies, healthcare professionals, and patients.

Pharmaguy interviews Casey Steffen M.Sci., Manager at Biologic Models, about his crowdfunding campaign, which is designed to encourage supporters to share

Pharmaguy interviews Tracy A. England, Vice President of Social Media Marketing for OpenQ. We discuss comments submitted by the Social Media Compliance Council (SMCC) to the FDA seeking clarification of when a pharmaceutical company is "responsible" for postmarketing reporting when promoting drugs on third-party sites.

Pharmaguy interviews Walt Johnston, Vice President of US Marketing and New Product Planning at Astellas. We discuss a new pharmaceutical advertising campaign from Astellas that features an untreated bladder character 'calling the shots' by interrupting a woman as she goes about her daily activities and urges her to go to the bathroom.

Pharmaguy interviews Rob Halper, former Director, Corporate Communications and Video Communication, at Johnson & Johnson. Rob provides insights on engaging consumers and healthcare professionals via online 'social video.'