Jeff Greene: Managing the Security of Wearable Apps
In this 2.5-minute audio snippet, Jeff Greene, digital strategy lead at New Solutions Factory, talks about why the pharmaceutical industry should be concerned about the security issues of apps it develops for wearable devices.
Dr. Gottlieb’s Comments on Opioid Epidemic
At his April 5, 2017, Senate Hearing, Dr. Scott Gottlieb, President Trump's nominee for FDA Commissioner, answered questions about the opioid epidemic by Sen. Tim Kaine, Sen. Michael Bennet, and Sen. Al Franken.
Using Social Media as an Early Predictor of a New Drug’s Market Share
In this 5-minute interview, recorded 22 May 2013, Gideon Mantel of Treato discusses how social media can predict the success of a new drug launch much faster than traditional methods.
Adriane Fugh-Berman: Pharma Ghostwriters May Also Write Some Consumer Health Magazine Articles
In this 2-minute audio snippet, Adriane Fugh-Berman, MD, Associate Professor at Georgetown University Medical Center and Director of PharmedOut, talks about the practice of medical journal ghostwriting and suggests that ghostwriters may also write articles for publication in consumer health magazines.
The Forgotten eHealth Code of Ethics
Any research or effort designed to improve the quality of health information on the Internet must build upon the work already done by the creators of the international eHealth Code of Ethics, which is as relevant today as it was back in 2000.
Leigh Fazzina: Identifying Online Opinion Leaders Using Social Media Listening Tools
In this 3-minute audio snippet, Leigh Fazzina, Principal, Fazzina & Co. Communications Consulting, Inc., talks about how social media listening tools can help pharma marketers identify online patient and physician opinion leaders in specific disease categories.
The Dark Side of Digital Health: “Unhealthy Surveillance”
The Dark Side of Digital Health: "Unhealthy Surveillance" In this 2-minute audio snippet, Fard Johnmar, Founder and President of Enspektos, LLC, talks about Americans'...
Faerber and Kreling: How to Recognize Misleading Claims Made by DTC TV Ads
In this 3.5-minute audio snippet, Adrienne E. Faerber, PhD, and David H. Kreling, PhD, talk about the key results of their content analysis of claims made by TV direct-to-consumer (DTC) drug ads and advise consumers how to recognize potentially misleading or outright false claims -- including celebrity endorsements -- made by these ads.
Big Pharma Racks Up Facebook Likes But Not So Much from Patients
In this 2.5-minute audio snippet, Pharmaguy contemplates how big drug companies can get hundreds of thousands of 'likes' on Facebook but score very low among patient groups worldwide. Only 25% of patients, for example, think pharma marketing is ethical. A case in point is Low-T direct-to-consumer advertising.
Emily Sitrin Mason: A Successful, Integrated Mobile App Ad Campaign
In this 3.5-minute audio snippet, Emily Sitrin Mason, Consumer Marketing Director - Urology Franchise, at Astellas, talks about how Astellas partnered with RunPee, a movie-viewing mobile app that tells you the best time to 'run and pee' without missing the best scenes, to deliver highly effective ads for Myrbetriq, which treats overactive bladder.
