New Media Tracking Technologies: Implications for Online Consumer Privacy
Learn how you can decrease time to market and reduce costs to deploy strategic initiatives
Managing Your Digital Assets in a Complex Regulatory World: Answers to Your DAM Questions!
A conversation with Joshua Duhl, VP Marketing & Product Management at North Plains Systems, about his company's new generation of content management solutions for ingesting, categorizing, finding, converting, collaborating on and distributing rich media no matter where it is stored in your company.
Social Media Use by Physicians: Survey Results from the DocCheck Online Physician Community
A conversation with Dr. Frank Antwerpes, President, DocCheck Medical, about the recent survey of the DocCheck physician online community regarding use of social media.
The Relevance of the Cluetrain Manifesto in a Social Media World
A conversation with Doc Searls, Senior Editor of Linux Journal and co-author of The Cluetrain Manifesto, about the relevance of the Manifesto for the pharmaceutical industry in today's social media world. Doc will preview the keynote presentation he plans to make at the upcoming Digital Pharma East conference.
Media Consumption Habits of Physicians
A conversation with David L. Shrier, Chief Executive Officer of HCPlexus about how the demand for content and channels of delivery of content depend upon the size of physician practices and other factors.
Don’t Lie to Me: Can Facial Coding Decipher What Consumers & Physicians Really Think...
A conversation with Dan Hill, President of Sensory Logic, Inc. about research results using facial coding techniques to discover the true emotions off viewers of pharmaceutical ads.
Improving Patient Outcomes: Engaging Patients to Improve Adherence
A conversation with several speakers from eyeforpharma's 7th Annual Patient Adherence & Engagement Summit. We will discuss the issues related to the latest strategies to boost adherence and improve patient health outcomes, especially from a patient's point of view. Invited participants include Ray Bullman, Executive Vice President, National Council on Patient Information and Education (NCPIE); John Walsh, President, COPD Foundation; Jeanne Barnett, Founder, CysticFibrosis.com; Natalie Napolitano, Associate Director of Research and Health Management, COPD Foundation; and Laura Cranston, Executive Director, Pharmacy Quality Alliance.
Closed-Loop Patient Education: MedTera and HealthPrize Team Up to Improve Medication Adherence & Health...
A conversation with David Duplay, President of MedTera, and Tom Kottler, CEO, HealthPrize, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize, about how the two companies are working together to combine closed-loop marketing, patient education, and incentives to improve medication adherence and health outcomes.
Eyes on the Adherence Prize: How HealthPrize Uses Financial Incentives and Fun to Change...
A conversation with Tom Kottler, CEO, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize, about the company's innovative, compelling approach to solving one of pharma's most perplexing puzzle: how to improve medication adherence.
DigiPharm’s EU ePharma Pioneers: Doing More with Less
A conversation with several speakers from the 2010 DigiPharm Europe conference, including several who have been nominated for the Pharmaguy Social Media Pioneer Award. We will discuss the issues that pharmaceutical e-marketers deal with in Europe and preview the topics that will be/have been discussed at this conference. Invited participants include Alex Butler, Communications Manager, Janssen Cilag; Silja Chouquet, Founder and Chief Executive Officer, Whydot GmbH; Kai Gait, Digital Commerce Marketing Manager, GlaxoSmithKline; Gary Monk, Product Manager-Concerta XL, Janssen Cilag; Andrew Spong, Editorial Director, Nexus; and Christian Stehle, Director, Vienna eMarketing Center, Pfizer Specialty Care.
