Pharmaguy™ Interviews Dyan Byson: Patient-Centric Marketing: Measure Differently for Healthier Returns
In this 2-minute snippet Dyan Byson, Managing Director, Inspired Health Strategies, LLC, urges pharma marketers to 'measure differently' by going beyond IMS NRx (new prescription) data and following what happens AFTER the prescription is filled to better understand the patient and implement 'patient-centric' marketing.
A Drug By Any Other Name
In this 5-minute audio snippet Pharmaguy discusses the absurdity of Rx drug names.
Shona Davies and Sean Nicholson: How Do You Define “Engagement?”
In this 3-minute audio snippet, Shona L. Davies, Communications & Programme Leader, Univadis, and Sean Nicholson, Senoir Director, Social Media, Intouch Solutions, define what they mean by social media
Shona Davies and Sean Nicholson: How Do You Define “Engagement?”
In this 3-minute audio snippet, Shona L. Davies, Communications & Programme Leader, Univadis, and Sean Nicholson, Senior Director, Social Media, Intouch Solutions, define what they mean by social media
Making Sense of DTC Ad Spending
In this 6-minute audio snippet, Pharmaguy talks about how much money the U.S. pharmaceutical industry spends on promoting drugs to consumers. The data come from several sources, which often report different numbers. That makes it difficult to ferret out what portion of the total is spend on TV and digital, the two most interesting channels.
The Coming Disruptive Digital Transformation of Pharma Marketing
Many pharmaceutical companies are operating well-established business processes that are not optimized for the digital era. This is leading to inefficiencies and missed opportunities.
Silja Chouquet: “DE-scribe” Medicines to Improve Adherence
In this 5-minute audio snippet, Silja Chouquet, Owner at whydot GmbH, suggests that pharmaceutical companies apply resources and their brains to come up with a solution that helps people take their medication and use these insights to develop the next generation of treatments.
Doris Peter of Consumer Reports Speaks Out Against Off-Label Promotion of Drugs by Pharma
This 3.5-minute audio snippet was taken from the statements made by Dr. Doris Peter, Principal Investigator, Best Buy Drugs Project at Consumer Reports, at a November 9, 2016, FDA public hearing on off-label drug promotion by the pharmaceutical industry.
Butler: Role of Social Media in Putting Patients First & Foremost in the Minds...
In this 1.5-minute audio snippet, Alex Butler, Managing Director at The Earthworks and recipient of the first Pharmaguy™ Pioneer Award, posits that social media has been instrumental in putting the patient first & foremost in the minds of pharma marketers.
Brian Fox: The Digital Gap Between Pharma and Other Industries
In this 2-minute audio snippet, Brain Fox, Senior Partner at McKinsey, talks about how the pharma industry lags other industries in its investment in digital technology and in testing the effectiveness of its digital marketing campaigns.
