Pharma Marketing News Vol. 12, No. 4: 17 April 2013
Welcome to Volume 12, Issue #4 (17 April 2013) of Pharma Marketing News.
The FDA Director Man Who Cried “Soon!”
There once was an FDA-OPDP Director man who was besieged whenever he spoke to conference attendees and the press. “When will you publish the...
FDA’s Abrams Repeats Same Old (Empty) Promises Regarding the Issuing of Social Media Guidance
According to a Pharmalot headline, FDA's Tom Abrams -- who heads the Office of Prescription Drug Promotion -- promises that "Long-Awaited Social Media...
Rare Disease Sufferers in US Worse Off Financially & Medically Than Those in UK
An interesting Shire Pharmaceutical survey compares the health, psycho-social, and economic impact of rare diseases on patient and medical communities in the United States...
Pharma Sales Jobs Take A(nother) Tumble! Digital’s Slow But Relentless Impact.
Two stories in today's Wall Street Journal caught my attention. The first article reported that Eli Lilly will lay off 30% of its U.S....
Fifty Ways to Do the Digital: Pharma CEOs Must Start “Carrying the [Digital] Bag”
After posting about "Pharma C-Suite Social Media Dummies," I got into a Twitter discussion with my friend Paul Tunnah (@pharmaphorum) who asked "do C-level...
Sales Rep “Free Speech” Does Not Include Important Safety Information: I Call this “Free...
Everyone is talking about the 2-to-1 split decision by the 2nd U.S. Circuit Court of Appeals in New York, which threw out the conviction...
A Mobile App for Crowdsourcing Vaccine Refusal Data: A Model for Improving Drug Adherence
A mobile app for tracking vaccination refusal was recently released by the University of Iowa Computational Epidemiology Group. It's called simply "vaccine refused."
According...
Pharma C-Suite Social Media Dummies: Can They Be Trained?
Ask any digital expert to name the key factors to successful social media communications and the number one item on the list will be...
More Mobile Health App Guidance from FDA for Pharma to Worry About
The more I dig into FDA regulation of mobile health/medical apps, the more I worry that many pharma health apps aimed at consumers may...
