Novartis Wines — er, Beers — and Dines Docs at Hooters!
The U.S. Justice Department announced yesterday that it has filed a second civil false claims lawsuit against Novartis Pharmaceuticals Corp. involving alleged kickbacks paid...
Your Aging Problem: Is It [LowT]? Take this Quiz and Find Out. Or Just...
Have you noticed a recent deterioration in your ability to play sports? Are you falling asleep after dinner?
Those are just two of the questions...
Sorry Charlie! Novo’s Race with Insulin “Chain E-mail” Sweepstakes Campaign is Spam
I once characterized a @Racewithinsulin Levemir branded tweet as "Sleazy Twitter Spam" (search Google on "race with insulin spam" and you'll find this post)....
Why Big Pharma Can’t Battle Big Bugs
A critical shortage of antibiotic drugs threatens to "derail efforts to fight the so called superbugs," according to a new report by the Infectious...
Fixing Pharma’s Reputation: IMHO, the Train Has Left the Station
In an "open letter" to PhRMA CEO, John Castellani, Forbes Blogger and former president of Pfizer Global Research, John LaMattina, offers several suggestions for...
Fewer Teens on Facebook – Good News for Pharma
Active US users of Facebook have declined 7.37% in the last six months and the average age of a Facebook user in 2012 was...
Is FDA Doing DTC, Social Media, & Professional Market Research On Behalf of the...
The FDA is planning on spending $364,588 to field the "Healthcare Professional Survey of Prescription Drug Promotion" (see "FDA Gets Go-Ahead for Study of...
U.S. e-Detailing Spending Up 74% in 2012. Yet Pharma Still NOT “Digitally Mature.”
According to the latest Promotion Audit by Cegedim Strategic Data (CSD), the U.S. pharmaceutical industry increased its professional digital marketing spending by 65% from...
Get Social, #GetFit and Get Healthy
A conversation with Angel Gonzalez, Founder & CEO, Ideagoras, and Veronica Botet, Global Manager, Digital and Social Media, GE Healthcare. The discussion focuses on the #GetFit initiative, a worldwide competition and social media campaign designed to raise public awareness about cancer prevention.
Mobile Medical App Guidance & Beyond!
This article is a review of an interview of Bradley Merrill Thompson, Member of the Firm at Epstein Becker & Green and General Counsel to the mHealth Regulatory Coalition. It covers the prospects for FDA's final guidance on regulation of MMAs and other regulatory issues that the mobile health community and FDA will likely face after publication of the 'final' guidelines.
