ED Drug Advertisers “Cockblocked” PhRMA’s DTC Guiding Principle #13
The pharmaceutical industry's efforts to self-regulate its direct-to-consumer (DTC) advertising are "an industry-sponsored ruse," intended to deflect criticism and collectively block new Federal regulation,...
When It Comes to Privacy, Purdue Is as Old-fashioned as an Incandescent Light Bulb!
"Recognizing the power of DTC to drive scripts, Purdue has seen the light," notes MM&M commentator Deborah Dick-Rath. "Or light bulb, I should say,...
An Anti-DTC Crossword Puzzle: What’s Next?
One of my daily routines is to solve 2 or 3 crossword puzzles using the "Crosswords" app on my iPad. I'm not among the...
Fish Psyched Out on Drugs!
"Traces of human medicines could be damaging the ecology of streams and rivers, according to a Swedish study," reported FT Science (here). Specifically, fish...
Middle-of-the-Night Insomnia: Purdue’s Subjective Symptom Quiz v. My Quantified Self
I just received an email ad from Purdue Pharma entitled "Learn about a prescription treatment specifically for middle-of-the-night insomnia." It's an ad for Intermezzo,...
GSK: The Claes Oldenburg of Pharma
I should be in Philadelphia today attending CBI's iPharma conference, but I think I have the flu despite getting the flu vaccine, which I...
Google’s Rapidly Disappearing (Free) Organic Search Data: Impact on Pharma’s Ability to Measure the...
A conversation with Domenico Tassone, Vice-President of Digital Analytics & Operations at The Encima Group, about the privacy setting introduced by Google last year, which now lists referring keywords from organic search as
Baby Boomers Living Longer, But Less Healthy Lives!
I just read some surprising results of a study published in Arch Intern Med. (2013;173(2):1-2) regarding the overall health status of aging baby boomers...
A New Unmet Medical Need: Excess Adipose Tissue Syndrome
As reported by FierceBiotech (here), "Bayer Healthcare touted upbeat data from a pair of late-stage studies of an investigational drug targeting chin fat, setting...
“SMAC” – A New Buzzword for Pharma in 2013
No, I’m not talking about the Salsa Music Appreciation Club or the Students’ Museum Advisory Council of the Utah Museum of Fine Arts. I’m...
