Merck May Know How to “Engage,” But It Certainly Does NOT Know How to...
"Here’s your first weekly e-mail from MerckEngage®" was the subject line of an email message I received today. The introduction says: "Whether it's eating...
FDA Pulls “Plug” on PATANASE Detail Aid
Subtitled: Alcon Caught Illegally "Plugging" PATANASE Nasal Spray to Docs
The FDA's Office of Prescription Drug Promotion (OPDP) sent a "untitled" letter to Alcon Research...
Doctors Miss Their Free Lunches Says Survey
Medscape's 2012 Ethics Report survey revealed that 72% of 23,710 physician respondents answered "Yes" to the question "Do you feel that you could be...
New Fangled Cardio Drugs: Good Lab Results, Little Benefit to Patients
In a story about the struggle of Amarin Pharmaceuticals against a "Fish Oil Backlash," Forbes blogger Matthew Herper said "the idea that some drugs...
Physicians’ Healthy Skepticism About Pharma-Funded Research
"Is Big Pharma getting too much flak from doctors?" That's the title of a recent Reuters article (find it here) that reviews a Harvard...
Measuring Online Communities: Pharma vs. Other Industries
The pharmaceutical industry "would benefit from studying and judiciously adopting some of the more innovative ways that other industries interact and build band affinity...
If Negative Political Ads Work, Would “Negative” Pharma Ads Also Work?
According to the Wesleyan Media Project, which tracks political advertising, over 80% of the two presidential campaigns’ television advertising was negative. Greg Kirsch over...
Pharma “eBooks”: Imagining what COULD be, not what IS
"Should Pharma companies be developing eBooks for patient education?" That's another pharmaHOTSPOT online "debate" that I am currently having with Zomega's Mike Spitz (@spitz)....
Pharma Marketing News Vol. 11, No. 10: 15 November 2012
Welcome to Volume 11, Issue #10 (15 November 2012) of Pharma Marketing News.
Physicians Need Better Guidelines for Disclosing Conflicts of Interest Via Social Media
It is well-known that space constraints inherent in search ads and social media applications such as Twitter prevent the pharmaceutical industry from disclosing FDA-required...
