The DOJ v Pharma Settlement Planetary System
The Department of Justice (DOJ) just released a commemorative poster highlighting the six most-recent multi-million dollar settlements that drug companies have agreed to pay...
Paula Deen Loses 30 lbs. Urges Twitter Fans to Pig Out on Fourth of...
Whilst on the supermarket checkout line, I noticed the cover of the latest, July 9, 2012, People Magazine that featured Paula Deen (see image...
Pfizer’s Social Media Initiatives are Getting Old
On June 18, 2012, Pfizer launched "Get Old," a multi-year initiative supported by nearly a dozen advocacy organizations. Why? According to Pfizer, it is...
Pharma Engages Patients in Real World, Not via Social Media
Some pharma pundits -- mostly consultants who want more pharma clients -- see great potential for pharma to use social media such as Twitter...
Are Some DTC Print Ads Too Educational and/or Persuasive?
FDA Plans to Do Two Studies to Find Out
Are Some DTC Print Ads Too Educational and/or Persuasive?
FDA Plans to Do Two Studies to Find Out
Are Some DTC Print Ads Too Educational and/or Persuasive?
FDA Plans to Do Two Studies to Find Out
Are Some DTC Print Ads Too Educational and/or Persuasive?
FDA Plans to Do Two Studies to Find Out
Supporting Patients via Twitter and Beyond
Although nearly two-thirds of respondents to a 2009/2010 Pharma Marketing News survey thought that using Twitter for patient support activities would be somewhat or very effective, relatively few pharmaceutical companies are doing this on a regular basis. From time to time, however, it does happen. Boehringer Ingelheim Shows How It's Done
Supporting Patients via Twitter and Beyond
Although nearly two-thirds of respondents to a 2009/2010 Pharma Marketing News survey thought that using Twitter for patient support activities would be somewhat or very effective, relatively few pharmaceutical companies are doing this on a regular basis. From time to time, however, it does happen. Boehringer Ingelheim Shows How It's Done
