Pharma Marketing Network

The drug industry is contending with a storm of unsavory media coverage documenting drug shortages in the U.S., drug counterfeiting, and recalls due to manufacturing faults. Some say bad journalism is heightening the

Welcome to Volume 11, Issue #2 (22 FEBRUARY 2012) of Pharma Marketing News.

I just love following Fabio Gratton on Twitter. Yesterday he posted this tweet: "Has anyone download this Pfizer app? (only available in Israel). Terrific...

Big pharmaceutical companies are drastically cutting back on research and development. The economics just do not support the model that has been the driving...

Here's another case where CHEAP social media -- ie, YouTube -- could have been used by a pharmaceutical company to support patients using its...

"All of my desserts are injected with Victoza to lower my blood sugar and keep me immortal," says "Paula Deen" in the spoof YouTube...

A conversation with Susan Nicholas, MD, MBA, Founder and CEO of DocPons, about how her company enables healthcare providers to render services to the uninsured, underinsured, or those with caps on their existing coverage.

When Americans were asked "Thinking about the role each of the following sectors played in the current state of the American economy, do you...

Andrew von Eschenbach, famous for resigning as FDA commissioner and leaving the agency leaderless on the very day that Obama was inaugurated (see Eschenbach...

The pharmaceutical industry is not interested in using social media to inform or support patients using their products. It's only interested in using social media...