Pharma Marketing Network

thinking about how permission-based marketing can be applied in the pharmaceutical industry.

This survey is sponsored by Pulse Media Response, which enables Pharmaceutical companies to increase their advertising ROI and the adoption of their compliance and retention programs by adding mobile communication capabilities to their patient communications and advertising.

What are the hot issues for pharma in 2004?

Everyone wants to know what happens next as the FDA deliberates what, if any, guidance it should draft regarding the regulation of Rx drug and device promotion on the Internet and social media.

Please take 2 minutes to answer this survey, which asks your opinion about the impact of e-prescribing on the sales of brand name drugs.

110th Congress: What's in Store for Pharma? Click here to see the results of this survey. Survey...

The CHC's proposal calls for the elimination of specific risk information in print, broadcast, and Internet-based DTC (direct to consumer) advertising.

The Pharma Marketing Network 2006 Pharma Trend Survey asked respondents how likely or unlikely were a number of possible pharmaceutical industry trends to unfold in 2006.

More and more pharmaceutical company employees are using Twitter. Many are using personal Twitter accounts and some also are responsible for corporate Twitter accounts. These employees can be influential ambassadors among the public and have an opportunity -- maybe even a responsibility -- to help improve the company's reputation.

Please take 2 minutes to answer a few short questions relating to the PhRMA's revised (as of July 10, 2008) PhRMA's New Code on Interactions with Health Professionals.