The Twelve Steps of Pharma Social Marketers Anonymous
Welcome to Pharma Social Marketers Anonymous (PSMA)! You are among friends.
Soon, you will take important steps on the path to overcoming your fear of...
Adobe Connect for eDetailing: Making Detailing More Effective
A conversation with Matt Hendrickson, Vice President of Marketing at ConnectSolutions, about the collaboration between Adobe Connect and ConnectSolutions to offer an eDetailing technology platform that is a cost effective and scalable solution for improving access to healthcare professionals.
The British Pharmaceutical Industry Issues Social Media Guidance for Adverse Event Reporting
Once again the Brits have beaten the US in issuing useful guidelines for social media use by the pharmaceutical industry! As I reported back...
Shaw Shtick Redemption: Michael Shaw of GSK North America Wins Title of America’s Funniest...
Back in October, 2010, I floated the concept of Pharmaguy's Comedy Improv(e) Club, through which I hoped to highlight the humorous side of...
Academic Physicians Promulgate “Principles of Conservative Prescribing” to Limit Patient Exposure to Drug Risks
A shift toward more conservative medication-prescribing practices would serve patients better and counterbalance prescribing pressures from the drug industry, according to a review article...
Majority of Bad Ad Complaints Submitted by Pharma “Representatives” Deemed Worthy of “Comprehensive Review”...
According to a Bad Ad Program 2010-2011 Year End Report just issued by the FDA (see here), the program is a success despite the...
The Pharmaguy Social Media Timeline&trade: A Record of Social Media Events Impacting the Pharmaceutical...
The long-awaited social media guidance from the FDA -- whenever it arrives -- may turn out to be nothing more than a stamp of approval on activities in which the industry is currently engaged. Practically every issue that FDA guidance is expected to address has already been handled independently by a few pioneering pharmaceutical companies. Rather than waiting for FDA's anti climatic guidelines, Pharmaguy decided to publish The Pharmaguy Social Media Timeline™ now, at a time when the industry already has set precedents in every social media application.
Fair Social Media Practice Principles: Rules for Third-Party Engagement in Patient/Physician Social Networks
Recently, there's been some discussion on Twitter and certain blogs about Sermo, the online physician community based in the U.S. When Sermo representative Thomas...
Cialis/Levitra/Viagra: Which Ad Campaign Has the Greatest Staying Power?
Cialis/Levitra/Viagra: Which Ad Campaign Has the Greatest Staying Power?
First Ever Pharma Blogosphere Survey
The First Ever Survey of the Pharma Blogosphere! Click here for survey results. Survey began 3 February...
