Adverse Event Reporting — Pharma Puts Profits Before Patients. A Missed Opportunity
By now you should have heard that the Supreme Court recently ruled that investors can sue pharmaceutical companies for failing to disclose reports of...
Taro Pharmaceutical’s “Bag O’ Glass” Moment
I don't know who's "stupider" -- Taro Pharmaceutical, which published an OVIDE lotion branded comic book for kids without including warnings or the FDA,...
Astellas Scientist Shows How to Light Ice on Fire!
This is Robert Kernstock, Principal Scientist at Astellas Pharma US. I was alerted to meet Robert and "learn why he LOVES science & who...
Utilization of Social Media – How Far Is Too Far?
You probably have gone too far with social media if your campaign has been lambasted here on Pharma Marketing Blog as in this case.
Maybe...
PhRMA Slaps Sleazy, Self-Serving Spin on GAO Drug Price Analysis
"We are pleased the GAO appropriately took into account the facts about how the biopharmaceutical marketplace works in its analysis of prescription medicine pricing...
IMHO, One Major Pharma Company Should NOT Be On NAFE’s List of 50 Top...
NAFE -- the National Association for Female Executives -- released it list of the top 50 for-profit companies that that are "paving the way...
FDA Promises Still More Guidance! This Time It’s Mobile. Janssen’s Psoriasis iPhone App May...
"The Food & Drug Administration is planning to release guidance for mobile medical applications in 2011, according to Center for Devices and Radiological Health...
Astrazeneca’s Twitter Survey: Will They Share Some Results?
@astrazeneca is currently asking its Twitter followers (of which it has over 5,000) to fill out an online survey hosted on SurveyMonkey. AZ tweeted...
Real Patients Star in Pharma Youtube Videos
Pharma marketers save a bundle repurposing videos for Youtube. They save even more money by hiring real patients to play themselves in these videos! Patients are natural method actors, having actually experienced what they portray. But they are prone to over emote!
Evidence-Based Pharma Marketing: Using Science to Demonstrate Product Value
A conversation with Preeti Pinto, Principal at Preeti Pinto Consulting, LLC and former Executive Director & Head of Promotional Regulatory Affairs at AstraZeneca US, about the use of comparative effectiveness and health outcomes data in the support of drug promotion to physicians, payers, and consumers.
