Will Janssen-Cilag’s ADHD YouTube Video Go Viral and Win an Award?
I, and others, have often criticized pharms's forays into social media as being "inauthentic" because no real dialogue is allowed (see, for example, "Pharma...
Actos Launches DTC Attack on Avandia
Ha! Takeda's sneak attack: Launches Actos DTC campaign today, a day that will live in infamy! Read the story here.
GSK Kills the FDA Beast! Avandia Lives Another Day. Stay Tuned for DTC.
It seems that the 14 million pages of documents that GSK submitted to the FDA in defense of Avandia has had the intended effect:...
Pharma, Physicians, and Sermo: A Social Media Win-Win-Win!
A conversation with Daniel Palestrant, Founder and CEO of Sermo, about how pharmaceutical companies interact with members of this leading physician social network site.
GSK’s Coverup of Avandia’s Heart Risk Data: Is This How the Entire Industry Views...
The New York Times reports (see here) that as far back as March 29, 2001, a SmithKline (precursor to GSK) executive held back clinical...
Bringing the iPad Into the Exam Room: The Dr. Chrono EMR App
A conversation with Michael Nusimow, CEO/Co-Founder, and Daniel Kivatinos, COO/Co-Founder, DrChrono.com, about Dr. Chrono EMR, an iPad application that pairs a web-based practice management platform with an iPad based Clinical Toolkit to enable physicians to provide cutting edge service at the point of care.
Social Media Is Quicksand. Better Wear Your “Swimmies!”
My Twitter pal @PhilBaumann made a comparison between social media and quicksand in his blog. "What I’m saying is this," said Phil, "you can...
One Pharma Company’s Social Media Policy: Threaten Physicians Who Complain About Your Drug Online
According to an article in today's Wall Street Journal (see here), URL Pharma's general counsel sent letters to several physicians who criticized the company's...
Sex, Lies, and the Media: Did Businessweek Distort the Relation Between ED Drugs and...
The headline in a recent story reported in Bloomberg Businessweek tells it all: "Men on Viagra, Cialis Show Triple Rate of Sex Diseases in...
What’s Top of List in Your Social Media Implementation Plan?
Sanofi-Aventis recently experienced a FaceBook fiasco and learned from the experience (listen to this podcast: "What Has Sanofi-Aventis Learned from Its Facebook Experience?"). In...
