Will Patients Find Value in Discussions with Pharma Marketers on Social Media Sites?
At the November, 2009, BDI Forum in New York City ("Healthcare Social Communications Leadership Forum Breakfast"), a question from the audience to a panel...
Finally. Individuals Speak Out Pro & Con (Mostly Con) About Online Pharma Marketing
The comments are dribbling in to FDA regarding whether or how it should regulate the use of the Internet by drug companies for promotion...
Will Pharma Spend More on eMarketing than on TV Advertising by 2019?
TNS Media Intelligence reports that U.S. Advertising Expenditures Declined 14.7 Percent in First Nine Months of 2009 compared to 2008. Bucking that trend was...
Premature Social Media Promotion (PSMP): A New Pharma Syndrome
I've heard of pharmaceutical company blogs that were launched to promote a drug already on the market (ie, alliconnect), but I haven't seen a...
Transcripts of FDA’s November 2009 Public Hearing on Social Media Available
You can find the transcripts here:
Day 1 (November 12, 2009): PDF File, 507 pages
Day 2 (November 13, 2009): PDF File, 517 pages
Enjoy!
Is the Pharma Social Media Bubble About to Burst?
It may turn out that the recent FDA public hearings on Pharma's Use of Social Media was a turning point in the brouhaha over...
Pharmacos Spend More on DTC Advertising When There is No Competition
A new report from the Congressional Budget Office (CBO), "Promotional Spending for Prescription Drugs" (find it here), counterintuitively suggests that "drugs with little competition...
Atlas Did NOT Shrug! FDA Makes (Some) Comments Public
Yesterday, I started my Quixotic quest to impel the FDA to make available for public viewing the comments that have been submitted to Docket...
Search Advertising Options for Pharma Between Now & When FDA Issues New Guidance
A conversation with Julie Batten, eMarketing Manager at Klick Pharma, about search advertising best practices and options for pharma marketers during the period leading up to the much-anticipated new FDA guidelines.
Dear FDA: Where Are the Public Comments Regarding Regulation of Internet, Docket FDA-2009-N-0441?
A public service message from FDA Intern:
Not only does FDA Intern want to know where all the comments are, I want to know also!...
