The Next FDA Concern May be the Use of “Redirect” URLs
FDA's recent "untitled" letters notifying 14 pharmaceutical companies that their search engine paid search ads violate FDA regulations (see "The 14 Letters. Who at...
PhRMA Says FDA Should Initiate a Public Process Rather than Regulate by Warning Letter...
"FDA should initiate a public process, which could take the form of a meeting or draft guidance, rather than regulating by warning letter in...
When it Comes to Pharma Marketing on the Internet, be Careful of the Advice...
In the wake of DDMAC's "Curious Case of the 14 Letters" (see, for example, "The 14 Letters. Who at the FDA Knew What and...
The 14 Letters. Who at the FDA Knew What and When? FDA Intern Wants...
"My sources inside the agency (but outside of DDMAC) tell me they were caught by surprise by these new DDMAC letters," says Peter Pitts,...
Protection from Brand Infection: Research Survey
On behalf of the CMO Council, I am pleased to pass along to my readers an announcement of the formation of a new thought...
There’s a New Crop of Pharma People Who Are Not So Savvy About Social...
This morning I posted some results from the "Social Media Pharma Marketing Readiness Self-Assessment" survey that seemed to indicate that Pharma's "Social Media Readiness"...
Pharma’s “Social Media Readiness” Score Improves
The "Social Media Pharma Marketing Readiness Self-Assessment" survey has been hosted by Pharma Marketing News since December 2007 and to-date about 390 people from...
Overactive Bladder: “Pharmacia instrumental in creating new disease” says Former VP
I just received a link to an old Powerpoint (PPT) presentation that was featured at an October, 2002, Pharmaceutical Marketing Research Group (PMRG) conference....
FDA’s Actions Speak Louder than Its Words: On the Internet It’s the Medium as...
It has been widely reported that as far as the FDA is concerned it's the message not the medium when it comes to regulating...
Detrol v. Toviaz: Marketing Replaces Innovation at Pfizer!
"You won't have bathroom lady to kick around anymore because, gentlemen, this is my last DTC appearance," said the iconic Detrol spokesperson.Yes, Detrol is...
