FDA, Tear Down This Wall! A Draft Petition Calling for a Public Hearing
FDA, tear down this wall! The wall between pharma and the Internet.For too many years the FDA has neglected to issue guidance to the...
Health Literacy Worse Where There is DTC Advertising than Where There is No DTC!
One of the issues raised at the recent DTC National conference in Washington, DC was the impact of direct-to-consumer (DTC) advertising on health literacy.Mark...
New FDA Data: Adverse Event Reporting Increases Dramatically
The FDA received nearly half a million (496, 412) adverse event reports (AERs) in 2008, which is nearly a third (32%) more than it...
Viagra Boxers: An Example of Proto-Nostalgia tchotchke
" has initiated an internal investigation following the dispatch to GPs of pairs of boxer shorts, bearing a Pfizer logo to mark the tenth...
Twitter Lobbying Effort Calls Upon FDA to Convene a Public Hearing
The effort to get the FDA to hold a public hearing on the use of the Internet and social media for the promotion of...
Botox: Pharma’s Answer to Duct Tape
“We see it as a molecule that keeps on giving. As we understand it more, it gives us new ideas of how to use...
Redirect URLs in Adwords: Who Knew What When?
In previous posts, I discussed the use of "redirect" URLs in Google adwords for pharmaceutical product websites (see The Next FDA Concern May be...
ePharma Pioneer Club™ Members
The ePharma Pioneer Club(tm) is an EXCLUSIVE, members-only Facebook group of pharmaceutical eMarketing experts and evangelists who are dedicated to advancing the use of the Internet and other technologies in pharmaceutical marketing, sales, and communications.
ePharma Pioneer Club™ Members
The ePharma Pioneer Club(tm) is an EXCLUSIVE, members-only Facebook group of pharmaceutical eMarketing experts and evangelists who are dedicated to advancing the use of the Internet and other technologies in pharmaceutical marketing, sales, and communications.
St. Google Slays the FDA Dragon?
There once was a dragon -- called FDA -- much feared by the citizens of the tiny pharma e-marketing community.The dragon usually made its...
