FDA’s Answer to ePharma Marketing Guidelines: “circles and arrows and a paragraph on the...
Today, Mark Senak (Eye For FDA) posted a podcast interview with Dr. Jean Ah Kang, Special Assistant to Tom Abrams at DDMAC in charge...
FDA Widgets: How About One for Adverse Event Reporting?
Fabio Gratton is at it again! He has started a poll, which asks "To all pharma marketers: A universal FDA Adverse Event widget required...
Tit-for-Tat Tithe on Pharma Marketing. How It Can Work.
A few weeks ago, Fabio Gratton, Co-founder nd Chief Innovation Officer at Ignite Health and ePharma Pioneer Club™ member, was a guest on...
Rooster and Friends Win Pharm Exec Ad Stars Award
Forgive me, but I just could NOT pass this up!In the March 2009 issue of Pharmaceutical Executive (PE) magazine, I found this image --...
What’s the Cause of the Drug Industry’s Bad Reputation?
Thanks to everyone who responded to the "How to Earn Back the Public's Trust Survey" that Pharma Marketing News hosted online between February 4...
Follow Who’s Following Me on Twitter. But NOT Phishy “pfizer” Please!
Lately I've been doing some research on who's "following" me on Twitter and I've discovered same really interesting things, including a phishy (ie, phony)...
Pfizer Pfires Thousands of Americans, Outsources Tasks to India
"Now is the time for all good men to come to the aid of their country." -- Typewriting exercise."Typewriting" has been replaced...
DTC Ad Spending Decreased 18% in 2008. Worse Than Expected!
As reported in DTC Insights published by DTC Perspectives, "According to preliminary data issued by The Nielsen Company today, the spending for DTC ads...
Who Are the “Anti-DTC” Bloggers? This Blogger Wants to Know
It's Friday and you know what that means! The John v. Bob show, where I respond to Bob Ehrlich's weekly DTC Perspective's blog post....
Why It’s Important to Monitor & Engage in Social Media
This morning I posted about Debbie Phelps being "purged" from McNeil Pediatrics ADHD Moms™ Facebook page (see "Debbie Phelps Purged from McNeil's ADHD Moms...
