Andy Behrman, Now an Anti-BMS Spokesperson, Says “Ask Your Doctor If Abilify is Wrong...
The saga of the Andy Behrman, the patient that Bristol-Myers Squibb (BMS) paid hundreds of thousands of dollars (but balked at paying him millions)...
It’s a bird…it’s a plane…it’s PharmExec 50, but what’s that molecule?
The May 2009 issue of Pharmaceutical Executive (PE) Magazine is here. It's cover features a 3-D image of a super hero ("50 Man") holding...
Distribution of Reprints: Another Example of FDA Flexing Its Enforcement Muscles
Recently, the FDA sent Sanofi-Aventis (SA) an untitled letter requesting that the company cease the distribution of a reprint from the Journal of Clinical...
Kevin Nalty (aka “Nalts”) Says Co-worker Once “Sucked Away His Will to Live”
Recently, Kevin Nalty -- a Merck dermatology marketing executive -- was "outed" as "Nalts," the prolific YouTube videographer who sometimes spoofs medical conditions like...
This Survey May Have Influenced Pfizer’s Decision to Offer Free Drugs to Unemployed/Uninsured
Advertising Age asks "Will Pfizer's Free Drug Program Give PR Lift to Big Pharma?"As shown in the chart on the left (click to enlarge),...
Consumer Opinion Leaders: Pharma’s Secret Sauce for Social Media Marketing
Lately there's been a lot of talk about pharma marketers "joining the conversation" about their products in social networks and blogs (see, for example,...
Pfizer Employees Step Up to Help Fellow US Citizens! GSK, a British Company, Turns...
Remember the "erroneous" GSK press release that said the company was offering a 50 percent discount on meds for U.S. patients who are uninsured...
All Surveys Point to a Further Decrease in DTC Spending This Year
I am on record predicting that DTC spending will be "decimated" this year; ie, decrease by 11% (see "DTC Spending Will Be Decimated in...
Cheerios vs. the One-Click Rule: Are FDA’s Priorities “Askew?”
Pharma advocates are all a-Twitter about FDA's recent Warning letter to General Mills regarding Cheerios, the breakfast food. FDA says the labeling on the...
65% of Psychiatrists Say “NO” to Pharma on Facebook!
Psychiatric Times (PT), "the forum for the voice of psychiatry," is currently running a poll on its home page that asks readers a simple...
