Pharma Marketing Network

Experts don't know if it's the economy, lack of new drugs in pharma's pipeline, or the new pro-regulation political climate, but 2009 is shaping up to be the year that direct-to-consumer (DTC) advertising will suffer a round of budget cuts and setbacks not seen in a long time. We poll readers and experts to help predict the immediate future of DTC advertising and to get some insights from experts.

Welcome to the January 2009 issue of Pharma Marketing News.

Welcome to the January 2009 issue of Pharma Marketing News.

What better way to look back on the state of pharmaceutical marketing in 2008 than through the best cartoons, data charts, and other images...

PROPOSED DSM V CRITERIA FOR EXCESSIVE SECRECY DISORDER (ESD)A. A marked and persistent fear of “outsiders” gaining access to policies, processes, or procedures such...

FDA critics like Steve Nissen and Peter Rost are the candidates of choice in the Pharma Marketing News survey that asked respondents to vote...

BETHESDA, Md -- Yesterday, as FDA Commissioner Andrew von Eschenbach was announcing that he plans to resign effective Jan. 20, 2009, a disgruntled FDA...

Whenever I hear or read about pharmaceutical executives bragging about their product "pipelines" to Wall Street investors I think of the Alaska oil pipeline...

According to a story in AdvertisingAge, PhRMA's revisions of its DTC Guidelines are getting "less-than-encouraging reviews from some key legislators" (see "PhRMA Guideline Revisions...

According to a press release issued today, the Pharmaceutical Research and Manufacturers of America (PhRMA) Board of Directors has adopted measures to strengthen the...