40over40: Lilly’s DTC ED Awareness Campaign in the UK
For those of you who believe there's no such thing as direct to consumer (DTC) "advertising" outside the US, let me offer this: "Lilly...
I Opt-Out of My alli Challenge!
Sorry, but I just cannot bring myself to try alli as I challenged myself to do a few days ago (see "Take alli -...
Marketing Mix of Leading Pharma Advertisers
Thirteen (13) pharmaceutical companies made it into AdAge's 2008 list of 100 National Advertisers. They are:GlaxoSmithKlineJohnson & JohnsonPfizerSchering-Plough Corp.WyethBayerBristol-Myers Squibb Co.Eli Lilly & Co.Merck...
Battered Woman Imagery in Pfizer’s New Fibromyalgia Ad
Pfizer has recently upped the stakes in its campaign to depict fibromyalgia as a "real" medical condition.In an non-branded "disease awareness" TV ad that...
Take alli – I dare you!
Much has been said about alli's "treatment effect" -- ie, anal leakage and brown pants. Although Wall Street analysts don't attribute alli's lackluster...
The alli lesson: Pharma marketing is not ready for transparency
According to the alliConnect Blog:"In the marketing profession, change is a constant. At alliconnect, we've recently had a change in leadership."Founding alliconnect blogger,...
6th Annual Effective Handling of Product Complaints
Integrate Processes through Evaluation, Analysis and Regulatory Compliance
Life Science Profiles of Color: A Response to Racism in the Life Sciences
Back in October, 2007, Fard Johnmar over at HealthcareVOX blog, went "off topic" to comment on racist "gestures" like nooses hung on trees and...
Social Media Marketing Not All It’s Cracked Up to Be
This is very difficult for me to admit, but the social media emperor has no clothes and the hope that pharmaceutical companies will ever...
8th Annual Continuing Medical Education Summit
Comply with Guidelines and Standards to Maximize Physician Reach and Deliver Improved Patient Outcomes
