Is This Permitted Under New Code of Interactions with Health Professionals?
I'm getting some pretty good responses to my Online Survey regarding PhRMA's New Code of Interactions with Health Professionals. See and take the survey...
Pharma Marketers Sometimes View Patients Merely as Symptoms to be Treated
"...a feature common to most drug ads: they leave you confused about the information," says Kate Pickert, a Time Magazine reporter and author of...
What’s Your Opinion of PhRMA’s New Code?
Today, the Pharmaceutical Research and Manufacturers of America (PhRMA) Board of Directors adopted measures to enhance the PhRMA Code on Interactions with Healthcare Professionals.Among...
Pharma Vendor and Ad Agency Diversity: All Talk, No Action?
Craig DeLarge, Associate Director, eMarketing & Relationship Marketing at Novo Nordisk Inc., was a featured speaker at the 4th Annual Pharma Networking Dinner Reception...
A Novel Approach to Communicating with Physicians
That's the title of a Pharma Marketing News article I wrote some time ago about "a patent-pending technology" developed by a company called MagicMedia...
AAP Guidelines May Help Extend the Patent Life of Lipitor
Pfizer is searching for a way to maintain the LIPITOR franchise and the American Academy of Pediatrics (AAP) may have just supplied the solution:...
FDA Intern vs. Inebriated Advisory Committee Antagonist
Yes, it's FDA Intern! Strange visitor from an Ivy League school who came to FDA with powers and ability far beyond those of Janet...
If Doctors, Like Nascar Drivers, Wore Their Sponsors’ Logos
I found this cartoon in the current issue of New Yorker Magazine:Come to think of it, this might be a good way for doctors...
New alli Plan to Gain Market Share: Eliminate the Competition!
Yesterday, I said that I opted out of my alli challenge and won't be trying it (see "I Opt-Out of My alli Challenge!"). I...
40over40: Lilly’s DTC ED Awareness Campaign in the UK
For those of you who believe there's no such thing as direct to consumer (DTC) "advertising" outside the US, let me offer this: "Lilly...
