Pharma Marketing Network

This article is the second in a series of articles focused on improving pharmaceutical sales call effectiveness. It is based on an interview and webinar featuring Ian McKinnon, Senior Vice President, TNS Healthcare, who spoke on building and developing 'power messages,' which are messages that drive sales results.

To better understand the impact of this code on the pharmaceutical industry, Pharma Marketing News surveyed readers between July 10, 2008 and August 7, 2008, and collected comments from pharma-focused blogs and bulletin boards. This article is a summary of the PMN survey results and opinions of experts, bloggers, and anonymous commentators.

To better understand the impact of this code on the pharmaceutical industry, Pharma Marketing News surveyed readers between July 10, 2008 and August 7, 2008, and collected comments from pharma-focused blogs and bulletin boards. This article is a summary of the PMN survey results and opinions of experts, bloggers, and anonymous commentators.

Who do you plan to vote for?

Obama vs. McCain: New Survey and Online Discussion Vol. 7, No. 7: September 2008 Obama vs. McCain ...

Welcome to the September, 2008 issue of Pharma Marketing News.

NOTE: Please read the comments to this post from Rob at JNJ Healthcare.A lot of brouhaha is being made about pharmaceutical companies opening channels,...

Ed Silverman, please stop all the great posts! Go back on vacation...I have to get some work done! Ed has posted a series of Merck...

Recently, the WSJ Health Blog posted results from a survey that concluded if Obama wins the election, he should work to stabilize the economy...

You got to hand it to the Lilly PR people and their minions for creating tremendous buzz about Cymbalta and back pain. Here are...