Pharma Marketing Network

During yesterday's MM&M Webcast "How to get the right DTC mix - and measure the ROI," there was a lot of talk about why...

The ACCME, which oversees accredited continuing medical education (CME), has been busy trying to keep its head above the swirling waters of pharmaceutical industry-sponsored...

"Follow the money," was the advice Deep Throat gave to Bob Woodward during the Watergate investigation. The same advice will help us understand which...

Click on the image to enlarge for easier reading:BackStoryYes, PhRMA is now on YouTube! Actually, it has launched an integrated media campaign called "Sharing...

Researchers at Wake Forest University Baptist Medical Center found that "physicians are over three times more likely to prescribe generic medications to uninsured patients...

In 2006, the pharmaceutical industry provided $1.19 billion to sponsor physician continuing medical education (CME) programs in the US ($1.44 billion if you include...

So far, Barack Obama is the choice by far of the US pharmaceutical company respondents to my Obama vs. McCain Survey -- 46% of...

The Wall Street Journal reports that Pfizer will air new Lipitor TV ads that feature a non-celebrity:"The new television ad, set to debut Tuesday,...

This article, written by a marketer with firsthand experience, provides an overview of the pharmaceutical markets and promotional practices in India.

There is no doubt that the face of pharmaceutical sales is going to change in the next five years. With more than one rep per physician, the industry has seen a 25% drop in call productivity over the past 5 years, down a whopping 23% in 2004 alone. The industry will have to adapt its sales model to meet the new challenges ahead. This article offers insights on the new sales model and how to achieve it from pharma experts who presented at a recent eyeforpharma Sales Force Effectiveness Summit.