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The following are a few Sponsorship and Promotion Options that may be available. Platinum Event Sponsor Your...
Cymbalta-Spitzer Contextual Web Advertising
It's not often we can get a drug brand name and a major political/prostitution ring scandal mentioned in the same headline!Take a look at...
Pets Welcome, Pharma Not at Oregon CME Event
The Oregon Academy of Family Physicians (OAFP) is hosting its 61st Annual CME Weekend at Salishan Spa and Golf Resort in Glendale Beach, OR...
Dear AstraZeneca: Please Invite Me to a Screening of Artery Explorer, the Interactive Version
Dear AZ or AZ buzz/PR agency:I know you are reading this blog. I've gotten several anonymous comments -- and one signed "Marilyn" -- ...
Centocor: Let Thy Employees Speak!
Melissa Katz and Michael Parks of Centocor are getting a lot of feedback about their new corporate blog, CNTO411.And they have responded -- somewhat...
Pfizer Reneges on DTC Pledge: Afternoon Viagra Ads Appear on ESPN
Back in 2005, Pfizer said that " all TV ads will be aired during programs that have more than 90 percent adult viewership"...
Zetia “49 Strategy” — Wine and Dine ’em Danno!
I just got this comment from an anonymous source:"Did you hear about SP's 'Zetia 49 Plan'? Apparently they gave all their reps a wad...
3rd Annual Conference on Patient Awareness, Recruitment and Retention for Clinical Trials
Ensure an Appropriate and Dedicated Population through Educational Campaigns and Innovative Participation Techniques for Domestic and International Trials
Do You Have the “Legs” to Engage in Social Media Marketing?
Several speakers at CBI's 7th Annual eMarketing for the Pharmaceutical Industry, which I attended yesterday in Philadelphia, preached to the choir about the importance...
Overcoming Pharma’s Employee Blogging Fears
After expressing how bored I am with pharmaceutical company corporate blogs (see "Centocor Blog - No Frying Pan and No Fire!" and "What's Next?...
