Pharma Marketing Network

Design Targeted and Interactive eMarketing Campaigns to Influence Physician and Consumer Behavior

Yesterday Melissa Katz and Michael Parks -- the corporate communications brains behind Centocor's new blog CNTO411 (pronounced "Cento 411") -- were my guests on...

Michael Parks, Vice President of Corporate Communications at Centocor, Inc. and the brains behind CNTO411 (see "CNTO411: A New Pharmaceutical Company Blog") plans to...

Pharma Marketing Blog is rated #11 in eDrugSearch.com's TOP 100 Healthcare Blog list (see widget at left)!Pharma Marketing Blog is #1 in terms of...

The closing quote in a recent Philadelphia Inquirer article about drug company donations to political candidates caught my attention (see "Strong Dose of Politics")....

Centocor -- a J&J company that was the first to produce a feature length disease awareness documentary ("Innerstate") -- has just launched a new...

This article summarizes the aggregate findings of the Rate Your Social Media Marketing Readiness survey and presents the average scores against which you can compare your own score.

This article is a review of an industry conference presentation that focused focused on leveraging eDetailing for effective closed-loop marketing campaigns.

The 2008 USA Today/Kaiser Family Foundation/Harvard School of Public Health Survey has some nuggets of information that give marketers further insight into the public's attitude towards drug industry advertising. This article summarize these insights.

This article highlights five tips from OnDemandIQ designed to help Small Pharma focus and prioritize their sales teams on their most important goals -- improving efficiency and boosting sales.