The Coming Pharma Marketing Recession
This article presents opinions and evidence that there is a slump in pharma marketing spending and provides some tips to vendors and ad agencies to help them the slump.
I’m All a Twitter Over Twitter!
I recently discovered Twitter-a free social networking and micro-blogging service-and admit that 'I'm All a Twitter Over Twitter.'
Pharma Marketing News Vol. 7, #3
Welcome to the March, 2008 issue of Pharma Marketing News.
Pharma Marketing News Vol. 7, #3
Vol. 7, No. 3: March 2008 - EXECUTIVE SUMMARY Welcome to this issue of Pharma Marketing News. Subscribe Now...
Jarvik: A Modern DTC Tragedy
"Oh what a tangled web we weave,When first we practise to deceive!"-- Walter ScottAs everyone knows by now, Pfizer caved in to withering criticism...
SNL Knows How to Spoof DTC Ads!
There are plenty of parodies of broadcast direct to consumer (DTC) ads on YouTube and Web sites critical of the drug industry (see,...
Pfizer Flips. Jarvik Flops!
It's official! Jarvik is off the air as the Lipitor spokesperson!"... the way in which we presented Dr. Jarvik in these ads has, unfortunately,...
User Fees for DTC Ad Review All Over Again
In another attempt to allow the drug industry to pay the FDA to review broadcast TV DTC ads, the Bush administration is attempting to...
Positioning Pharmaceutical Brands for Maximum Value
Attend Positioning Pharmaceutical Brands for Maximum Value and hear actionable strategies to accelerate brand uptake and extend brand life!
4th Annual Early Stage Product Development and Commercialization Strategies for the Bio/Pharmaceutical and Medical...
The development of new drugs continues to be a long and expensive process.
