World Without Broadcast DTC Would be a Boon to eMarketing!
This morning, I was greeted by email from Bob Ehrlich, chairman of DTC Perspectives, who made some predictions about what would happen to broadcast...
Pharma Marketing People in the News
I'm a people person -- I really am!I started my newsletter (Pharma Marketing News) to support an online community of professionals that communicated via...
Pharma’s New Marketing Partner: Medical Journals
Medical journals may soon become the pharmaceutical industry's newest physician marketing partner. Last week -- actually on Friday, February 15, just before the three-day...
FTC, Generics, and the War in Iraq
The Federal Trade Commission (FTC) is trying to "crackdown" on Big Pharma payments to generic manufacturers that agree not to bring lower-cost generic versions...
Helping Pharma eMarketing “Grow Up”
We survivors of the dotcom boom and bust era who still believe in the Internet as the greatest communications medium ever invented, have long...
Pharma R&D Succumbs to the Dark Side
I once said "God bless the dedicated researchers and scientists of the pharmaceutical industry! They are truly the unsung heroes of the pharmaceutical industry!...
Pens Put Brands in Docs’ Brains and Profit in Pharma’s Pockets
Those pens that pharmaceutical sales reps hand out to physicians are often cited as examples of gifts to physicians that are meant to increase...
Depression comes from two sources: Real Life and Vytorin
The FDA has requested that Merck and Schering-Plough add "depression" to the side effects lists on the labels of Vytorin (and Zetia). See the...
The Professor’s Straw Man Free Lunch for Physicians Argument
According to a Wikipedia entry: "A straw man argument is an informal fallacy based on misrepresentation of an opponent's position. To 'set up a...
Are Marketers Artists or Mathematicians?
How many marketers does it take to calculate ROI? None. There's a lot of talk about ROI, but no one's got the time,...
