Pharma Marketing Network

There's blood in the water and ad agencies are circlingbiotech companies, trying to entice them into transforming themselves into marketing machines. Some agency people suggest that biotech needs to engage in traditional direct-to-consumer (DTC) advertising. Biotech, however, needs more than DTC as usual.

This article is an edited transcript of the May 2006, Pharma Marketing Roundtable discussion, which was devoted to exploring issues surrounding the new roles of medical science liaisons (MSLs) and key opinion leader physicians (KOLs) in physician education and product marketing.

The results are in! Lunesta wins both the DTC National Gold Award as well as Prescription Access Litigation (PAL) Project's "While You...

Nicholas Genes, a physician who publishes Blogborygmi, a blog he characterizes as a "digest of developments in the life of an emergency medicine resident"...

Peter Pitts, former spinmeister -- er... I mean Associate Commissioner for External Relations -- for the FDA and currently spinning for the pharmaceutical industry...

The FDA plans to interrupt about 1,800 "self-identified, moderately overweight" shoppers at malls to survey them on the content and format of the brief...

Has Sepracor decided to sneak in one or two more Lunesta "reminder" ads on TV despite its announcement last year that it has "adopted'...

Enable Transparency and Increase Patient Awareness of Clinical Trial Data

Sustain a Flexible Data Warehouse Model to Ensure Operability, Compliance and End User Satisfaction

Yesterday I posted a commentary on "disease mongering" (see "Disease Awareness or Disease Mongering?") in which I mentioned Restless Leg Syndrome as an example....