Pfizer Imitating Art or Vice Versa?
Sometimes "life imitates art" completely by happenstance as when Mandy Patinkin -- the actor that plays a doctor in some Crestor TV ads --...
Whose Data Is It Anyway?
"Doctors Object to Gathering of Drug Data" says an article in yesterday's Business section of the New York Times:"Although virtually unknown to consumers, the...
Wake Up PhRMA! or Tilting at Windmills
A week or so ago I reported that Sepracor was "sneaking" in Lunesta "reminder ads" despite being a signatory to PhRMA's Guiding Principles for...
Pre-emptive Drug Marketing?
"Findings from the first long-term trial of the concept of prescribing drugs to young people at risk of schizophrenia, but not yet exhibiting the...
Celsius 3014: Ketek, Drug Safety, & Bioterrorism
The Wall Street Journal reported yesterday that the FDA approved Ketek, an antibiotic used for the treatment of respiratory infections, despite initially rejecting the...
Pharma Marketing News Vol. 5, #5
Vol. 5, No. 5: May 2006 - EXECUTIVE SUMMARY Welcome to the latest issue of Pharma Marketing News. ...
The Changing World of MSLs: Determining Value
This article is an edited transcript of the May 2006, Pharma Marketing Roundtable discussion, which was devoted to exploring issues surrounding the new roles of medical science liaisons (MSLs) and key opinion leader physicians (KOLs) in physician education and product marketing.
Doing a Good Job but Still Not Trusted!
One poll says the pharma industry is doing a good job, another says it can't be trusted. What's up with that?
Peter Rost: Whistleblower, Pharma Blogger, ???
This article is based on an interview with Rost, Pharma's Black Knight.
Peter Rost: Whistle Blower, Pharma Blogger, ???
This article is based on an interview with Rost, Pharma's Black Knight.
