What’s New from Pharma Marketing News
I invite you to download the September 2006 issue of Pharma Marketing News, which includes the following articles:NumbersRx drug company salaries are decreasing while...
IOM Report Calls for DTC Moratorium
According to the report "The Future of Drug Safety: Promoting and Protecting the Health of the Public" issued by the Institute of Medicine (IOM),...
Pharmaceutical Media Mix Summit
CBI's Inaugural Pharmaceutical Media Mix Summit brings together the industry's leading experts in Pharmaceutical Media Planning. The program features detailed case studies from some of the industry's leading organizations and provides you with the information you need to improve your media reach.
3rd Annual Direct to Consumer Strategies for Medical Devices
Ensure an Increased ROI through Innovative Marketing Strategies and Patient Targeted Techniques
Pharmaceutical Media Planning Summit
CBI's Inaugural Pharmaceutical Media Planning Summit brings together the industry's leading experts in Pharmaceutical Media Planning.
PhRMA’s OOA Issues First Report
Back in May, 2006, I wrote to PhRMA's Office of Accountability (OOA) complaining that Sepracor was "sneaking" in Lunesta "reminder ads" despite being a...
(¼±»ý´Ô) Á¤Ç°100%!! ºÒ [Spam DTC Ad]
I received an interesting bit of spam email yesterday with the above subject line (not including "Spam DTC Ad", which I threw in there...
Marketing Executive Salaries
"Everything is numbers" is the tagline of the hit TV show "Numb3rs". "People lie, number don't," says Charlie, the main character of the show.I...
5th Annual Off-Label Usage Conference
Pharmaceutical Education Associates has gathered together individuals from major pharmaceutical companies, regulatory bodies such as the FDA and the DOJ, healthcare education organizations, healthcare litigation experts, and even experts from overseas on European guidelines for off-label usage for this conference.
8th Forum on Patient Registries
Strategies for Maximizing Registry Performance for Clinical and Commercial Use









